Royal Voluntary Service is the 100th supporter of consumer choice campaign, Keep Me Posted.
Keep Me Posted, which launched four years ago this July, campaigns for consumers to receive their financial information in the format that is easiest for them – be it text, paper, email or a mixture of all three.
David McCullough, chief executive, Royal Voluntary Service, said: “For the last four years, Keep Me Posted has been fighting for the rights of vulnerable consumers, such as older people, to receive important information in the best format for them. We are very happy to be joining them in that fight.”
Royal Voluntary Service is the 100th supporter of consumer choice campaign, Keep Me Posted. The charity joins organisations - including Alzheimer’s Society, Money Advice Trust, Age UK and Action for Children – in the fight to retain consumer choice when it comes to how you receive your financial information.
Older people’s charity, Royal Voluntary Service, wants to create a society where everyone feels valued and involved whatever their age. They are one of the largest volunteer organisations in the country with over 35,000 volunteers helping older people stay active, independent and able to continue to contributing to society.
David McCullough, chief executive, Royal Voluntary Service, said: “For the last four years, Keep Me Posted has been fighting for the rights of vulnerable consumers, such as older people, to receive important information in the best format for them. We are very happy to be joining them in that fight.
“According to the latest Office of National Statistics figures more than a quarter (22%) of people aged between 65 and 74 don’t access the internet on a regular basis¹. This rises to a 59% for over 75 year olds. These people are at risk of being in the dark about their financial status if they are pushed to online accounts and electronic communication.”
As part of the 100th celebrations, Judith Donovan CBE, chair of the Keep Me Posted campaign, hosted a discussion on the importance of consumer choice at the charity’s Hanley centre, near Stoke-on-Trent. Over 15 people attended and talked about the need for businesses to listen to their customers.
Judith Donovan CBE, Chair of the Keep Me Posted campaign, said: “Royal Voluntary Service works hard to ensure that older generations are involved and not left behind by society. We 100% back that goal, and never more so when it comes to businesses and organisations communicating in the best way for their customers.
“The number of people over the age of 65 years old is growing. In 2015, 17.8% of the population were over 65 years old; this is projected to continue to grow to nearly a quarter by 2045². We need to safeguard the rights of everyone now, before it is too late.”
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Notes to editors:
About the campaign:
The Keep Me Posted campaign is chaired by Judith Donovan CBE and is a partnership of representatives from 100 concerned organisations such as mental health charity Mind, DementiaUK, The Money Charity, and the National Consumer Federation.
Keep Me Posted campaign partners believe that it is every consumer’s right to choose, without disadvantage, how they are contacted by banks, utility companies and other service providers in the face of an increasing trend of businesses switching their customers to mainly digital communication, which isn’t always preferable or suitable for a large proportion of UK consumers.