For immediate release: Friday 21 November 2014
KEEP ME POSTED PROTECTS MILLIONS MORE CONSUMERS AS YORKSHIRE WATER SIGNS CAMPAIGN PLEDGE
- Yorkshire Water adopts the Keep Me Posted pledge
- 4.7 million additional consumers guaranteed the right to keep paper bills
- Judith Donovan, CBE: “We hope that other providers across the UK will follow their example”
Yorkshire Water today became the latest organisation to pledge its support to the Keep Me Posted campaign – securing its 4.7 million customers the right to choose how they are communicated with.
Adopting the Keep Me Posted pledge ensures that Yorkshire Water customers will continue to have the choice of how they receive their bills and statements, without penalty. This comes as many of its peers continue to pressure customers into managing their accounts exclusively online. Yorkshire Water joins fellow Keep Me Posted partners Principality Building Society, Welsh Water and Wessex Water in the battle for consumer choice
Judith Donovan CBE, Chair, of the Keep Me Posted campaign, said:
“We are delighted that Yorkshire Water has become the latest service provider to join the Keep Me Posted campaign. In a drive for greater efficiency and cost cutting, some businesses have forgotten to take into account the communications needs of their vulnerable customers. We know from working with a diverse roster of 68 charities and consumer groups that many consumers are not ready to make this leap to digital communication. Even in instances where customers might be able to, they should still reserve the right to receive bills and statements in whatever fashion enables them to best manage their money.
“By adopting the Keep Me Posted pledge, Yorkshire Water has demonstrated its commitment to protecting the rights of their customers to choose how they are communicated with by the company. We hope that other providers across the UK will follow their example and pledge to protect consumers’ rights.”
Wendy Berriman, Campaigns Assistant at Yorkshire Water, said:
"Listening to our customers and treating them in the way they expect is so important to us as a business. That's why we were more than happy to sign up to the Keep Posted campaign and pledge to give customers the right to choose how we communicate with them."
Companies who have adopted the Keep Me Posted Pledge include:
Principality Building Society