· Many older people “intimidated by incomprehensible digital world”
· Keep Me Posted campaign calls for consumer choice to be protected
The Keep Me Posted campaign, which is pressing for the consumer’s right to choose how they are contacted by banks, utility companies and other service providers, has been joined by The Silver Line, the national helpline for older people.
The Silver Line, which became the 65th concerned organisation to sign up to Keep Me Posted’s aims, has already taken more than 230,000 calls from older people since it was launched in November last year, after receiving a BIG Lottery fund grant.
And it is these older people who can often be left further disenfranchised in the face of an increasing trend for businesses to switch their customers to mainly digital communication. Only just over one third (37%) of people aged 75+ have ever used the internet*, while only 13% of those aged 65+ have the basic online skills needed to negotiate tasks such as emailing or searching for information**. The Keep Me Posted campaign is calling for service providers to give customers - such as older people who rely the most on traditional methods of communication - the choice to retain paper bills without charge.